PORTFOLIO

Gripple Inc. / Aurora, IL

MARKETING MANAGER  (1/2023 - 11/2025)

• Campaign development: Creation and design of visuals for marketing campaigns across three outdoor markets, to boost brand awareness engagement, and sales growth.

• Content management: Managed U.S. translations and design creation of all collateral for civil, agriculture, and utility solar sectors, ensuring accuracy of all market materials from the global brand.

• Field / event marketing: Planned, coordinated, and managed over 14 annual trade shows from start to finish, driving relationships, gathering quality leads, educating, and promoting brand visibility. (Shows ranging from 750 to 40,000+ attendees)

• Website optimization: Maintained and updated the Gripple U.S. website, Showpad content, and the DAM system to optimize digital presence. 

• Content creation: Produced digital photography and video assets for case studies and marketing content.

• Prototyping lead: 3D printed replacement parts for automated machines using a Markforged; served as primary liaison for prototyping printed concepts for new products.

PRODUCT MARKETING MANAGER (1/2022 - 1/2024)

• Market research: Led detailed market research to guide new product development, providing insights that informed the innovation team and aligned with business strategies. Conducted thorough competitor research to synchronize marketing with sales strategies

• Product launch and campaign implementation: Supported end-to-end product launches and campaigns, enhancing brand visibility through cross-team collaboration.

• Prototyping lead: 3D printed replacement parts for automated machines using a Markforged; served as primary liaison for prototyping printed concepts for new products and client introductions.

• Field / event marketing: Planned, coordinated, and managed over 14 annual trade shows from start to finish, driving relationships, gathering quality leads, educating, and promoting brand visibility.

• Customer relationship building: Built and nurtured relationships with distribution partners, boosting sales and business growth.

MARKETING COORDINATOR / GRAPHIC DESIGNER (8/2016 - 1/2022)

• Content creation/management: Managed, designed, and translated all company literature for Construction, Civil, Agriculture, and Solar sectors, ensuring accuracy, consistency, and U.S. relevance.

• Vendor relations: Sourced and evaluated print vendors for brochures, banners, posters, and other collateral, negotiating timelines and budgets to optimize quality and cost.

• Digital maintenance: Developed and maintained Gripple U.S. website, Gripple Gear site, and U.S. territory maps, enhancing digital presence and regional market accessibility.

• In-store displays: Collaborated with manufacturing vendors to design in-store floor and counter displays for distribution channels.

• Trade show management: Led planning, logistics, and on-site setup for trade shows, contributing to successful event and lead generation.

• Communications: Co-hosted the Gripple Podcast, coordinating internal communications to share employee experiences, corporate updates, and relevant corporate news, strengthening communication and morale.

CAE Services Corporation / Batavia, IL

SENIOR CREATIVE DESIGNER (1/2007 - 7/2016)

• Advertising: Designed magazine ads, inserts, and postcards for market-related publications, creating attention grabbing visuals while maintaining brand identity.

• Photography & editing: Performed photography and advanced photo editing to produce high-quality visuals for marketing collateral.

• Web design & development: Designed, developed, and maintained multiple websites using CMS platforms (WordPress) and Dreamweaver, delivering responsive, user-friendly experiences.

• SEO optimization: Monitored site metrics and implemented SEO adjustments, coordinating with agency partners on AdWords to improve search visibility.

• Email marketing: Composed and developed e-shots for product and engineering service offerings, driving engagement and conversions.

• Video production: Planned, shot, interviewed, and edited case study videos to capture client testimonials and technology insights for education and lead generation.